After analyzing a few of the design challenges that Bebbington Industries is facing, it is evident the organization is in a crucial stage of the organizational life cycle. The organization has substantially grown in its 23 years of operation, but has plateaued in terms of revenue and due to design restrictions. In order to continue the growth phase of the life cycle, Bebbington Industries will need to undergo some drastic changes. According to the organizational life-cycle model, the growth phase is followed by organizational decline (Jones, 2010) and according to Tony, that is not the path he wishes the company to go. Decline happens in organizations when they fail to recognize internal and external problems, which can result in slowdown in decision-making and lost profits (Jones, 2010)
Bebbington Industries is in the growth stage of the business life cycle as it has matured to the state where value creating skills and competences have been developed in order to acquire additional resources and demand, yet does not have the capacity level to sustain the growth.
In order to continue the growth of Bebbington Industries, it is important that a new business plan is created, and to aid in doing so, an action research strategy should be commissioned.
Bebbington Industries is in the growth stage of the business life cycle as it has matured to the state where value creating skills and competences have been developed in order to acquire additional resources and demand, yet does not have the capacity level to sustain the growth.
In order to continue the growth of Bebbington Industries, it is important that a new business plan is created, and to aid in doing so, an action research strategy should be commissioned.